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1. Introduction

Some thoughts before we launch right into this material: This course and complementary texts and messages can help you, no matter how positive or negative you are right now. If you’re negative, don’t despair. You can use these concepts to develop and maintain a positive attitude... and to achieve incredible breakthroughs in your life. If you’re already a positive person, you can use these principles to soar to even greater heights of success and fulfillment.

We spent few years researching why it is that some people succeed while others achieve disappointing results. During that time, we have read a few hundred books and thousands of magazine articles on attitude and success. We have listened to more than 2,000 hours of audio cassette programs. In addition, we spoke high achievers to learn their “success secrets.” More importantly, we have personally applied each and every success strategy that is described in this course. So, we know from firsthand experience that these ideas work - and that they have the power to literally transform your life!

Please don’t misunderstand us. We don’t claim to be a “know-it-all” on these subjects. Far from it. All of us are a “work in progress” and we continue to learn every day. However, we know what it’s like to have a negative attitude; because that’s the kind of attitude we saw others had for many years of our lives. We know what it’s like to doubt yourself and your abilities, because that’s what we saw people do during many years. All of the positive changes that we and others had made in our lives are the result of practicing the principles you’ll read about in this course.

The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.

William James



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