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5. You’re a human attraction

Whether you think you can - or think you can’t  you’re right!

 Henry Ford

What’s the key to success? Why do some people succeed while others fail?

Earl Nightingale, the great success writer, broadcaster and speaker, addressed this issue in his famous recorded message entitled “The Strangest Secret.” In this program, he identified the key to success in just six words. Of course, he went on to explain it in more detail - but the foundation of his success secret is only six words.

You’d like to know the six words, wouldn’t you? Well, before I tell you the key to success, you might be surprised to learn that the same six words are also the key to failure!

Are you ready for the key to success? Here it is:

  1. We become what we think about

On a gut level, does that make sense to you?

In his research on the subject, Nightingale found that all of the great writers, philosophers and religious leaders have agreed that our thoughts determine our actions. Here are the observations of a few great thinkers on this very point.

Napoleon Hill said: “What the mind can conceive and believe, the mind can achieve.”

The Bible contains numerous references to thinking, including these:

“According to your faith be it unto you.” (Matthew 9:29)

“As a man thinketh in his heart, so is he.” (Proverbs 23:7)

“If you can believe, all things are possible.” (Mark 9:23)

Ralph Waldo Emerson put it this way: “A man is what he thinks about all day long.”

Robert Collier offered this insight: “There is nothing on earth you cannot have - once you have mentally accepted the fact that you can have it.”

And finally, there are the well-known words of Henry Ford, who said: “Whether you think you can - or think you can’t - you’re right!”

How This Principle Works

Let’s examine this concept a little further - that We become what we think about. Here’s how it works. If you constantly think about a particular goal, then you’ll take steps to move toward that goal. Let’s say that someone (whom we’ll call F.) thinks he’s capable of earning $30,000 per year. Like a human magnet, F. will attract those employment opportunities that will move him in that direction. As long as F. clings to that thought, he’ll reach his goal of earning $30,000 per year.

Now, what if F. begins to think, “Hey, I’d like to earn more money to meet the growing needs of my family. I want to earn $50,000.” Will F. income increase? It depends. Just how strong is  F. belief that he can earn $50,000? It’s quite possible that F. would like to earn $50,000, but he doesn’t believe that he’s really capable of earning that amount. In that case, F. will not reach his  income goal of $50,000. If, on the other hand, F. continually thinks about earning the higher income... and believes in his ability to achieve that goal, he will, in fact, increase his income to $50,000.

As you might expect, this concept is not limited to monetary goals. Suppose you’re shooting a round of 95 on the golf course right now. By concentrating on bringing that score down to 85... and by truly believing in your ability to do so... you’ll begin to take steps to move toward that goal. You may take lessons. You may practice more. But in the end, you’ll bring your score down and reach your objective.

Nurture your mind with great thoughts.

 Benjamin Disraeli

  1. Dominant Thoughts Rule The Day

The idea that we become what we think about has also been expressed as the Law of Dominant Thought. This means that there’s a power within each of us that propels us in the direction of our current dominant thoughts.

The key word here is DOMINANT. You can’t expect positive results when you spend 10 seconds a day thinking positively... and the remaining 16 waking hours dwelling on negative outcomes!

Here’s the bottom line. A little positive thinking doesn’t produce positive results. Just like a little bit of a diet doesn’t work. It’s like trying to lose weight by eating a healthy, low-calorie breakfast... and then pigging out on cake and ice cream for the rest of the day! The same is true of exercise - you can’t do a few minutes of exercise ONCE a week and expect to be physically fit.

Look at positive thinking in the same way. A little bit just doesn’t get the job done. Instead, you must take control of your mental activity and think positively throughout each and every day until it becomes a habit. Remember, it has to be your dominant thought pattern.

Take a moment to consider your dominant thoughts in the major areas of your life. Are they serving you... or holding you back?



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